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AI Services

1/5

Market Basket and Cohort Analysis Solution

ML Powered solution to analyse the purchasing patterns of customers with associations across product categories and customer segments

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Business Problem

To assess the customer purchasing patterns for streamlining engagement and promotion models

Our Solution

We use advanced data exploration and modeling techniques to identify profitable and potentially profitable customer segments. Our solution deep dives  into associations across product categories and customer segments to unlock purchasing patterns of customers

Value Addition

Enhanced the streamlining of content placement and engagement messages across multiple channels with reduction in customer churn rate by more than 8% and increase in  repeat purchases by more than 10%

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